Our money is power and when we give it to a company, we are giving them power. From Target to Amazon, we as a society are paying closer attention to a company’s expressed values versus actions, ethics, treatment of employees, political engagement, sourcing conditions, and so much more. But the more we dig, things seem worse than we realized and every purchasing decision can feel doomed to support something unethical in the long run.
Read MoreIn my very first Econ class in undergrad, the professor asked us what economics was about. “Money,” we answered. We were wrong. “Everyone thinks economics is about money,” he said, “but it’s not. Economics is about choices. Choices are what drive economies, not prices.”
That lesson marked the foundation of my economics major. And he was right. The price is often the last piece in the puzzle, not the first.
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